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We should not change horses, as long as they are running well - but it's indispensable to join those, who decide on the future racecourse. That means: simultaneously to promote grandpa's radio and to exercise on the playgrounds of multimedia.
However - we shouldn't believe, that in our stations future has already begun. People in charge love to talk about World Wide Web, but only few of them know what they are talking about - suppressing the fact, that web appearances cost a lot of money and even might cost them their jobs.
Those colleagues, who torment themselves as web pioneers within the framework of public radio, can tell you a thing or two about it. In their present condition, most of the public radios seem to be unable and unqualified, to get something moving in the right direction.
And -- it is sad to say: If the steamer is not manoeuvrable anymore, it doesn't matter how beautiful the band plays on board.
© Alle Rechte beim Verfasser
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